Pelushirts.com (hereinafter, the “Website”) is owned and operated by De la Cruz and Associates, Inc. (hereinafter, “De la Cruz” or “Company”), a corporation registered in and under the laws of Puerto Rico.
- ACKNOWLEDGEMENT AND ACCEPTANCE
This Privacy Policy applies to all users of the Website. By using this Website, you signify that you have read, understand, and agree to be bound by (1) the Website’s Terms of Use; (2) the Website’s Privacy Policy; and (3) any documents or clauses incorporated in the Terms of Use and Privacy Policy (collectively, the “Terms”). If you do not agree to any of the Terms, please do not use the Website.
This Privacy Policy explains how we collect, use, and disclose your personal and other information through the Website or through other online and offline interactions. We will treat your information in a manner consistent with this Privacy Policy unless you have consented otherwise. In essence, your personal information will never be rented, sold, or otherwise shared with any third party. This excludes the sharing of your shipping address with one of our shipping providers, UPS, FedEx, or USPS, in order to ship you your Pelushirt. This also excludes the transmitting of your credit card information (fully encrypted) to our credit card processor, in order to process your payment.
De la Cruz may make changes to this Privacy Policy from time to time. If changes are done, De la Cruz will post and update the revised Privacy Policy on the Website. As changes can be made at any time without notifying you, it is your responsibility to review the Privacy Policy in a timely manner.
- INFORMATION COLLECTED BY DE LA CRUZ
De la Cruz collects and stores personal information. Personal information means personally identifiable information, such as your name, physical address, geolocation, mailing address, phone number, email address, and other financial information.
De la Cruz also collects and stores non-personal information. Non-personal information includes your browser type, your internet service provider and its location, the URL of the previous website you visited, your operating system, your IP address, and the date and time you accessed the Website.
- HOW AND WHEN DOES DE LA CRUZ COLLECT INFORMATION
If you communicate with De la Cruz, including through the Website or other online or offline interactions, such as when you sign up for marketing, make purchases, create an account, contact us for customer service or other assistance, and participate in promotions, De la Cruz may collect and store any information that you provide in any such communication. This information may include, for instance, your username on the Website and your email address.
De la Cruz also collects personal information when you provide it in connection with a request for a product, service, etc. If you order a Pelushirt, for example, De la Cruz may collect your name, mailing address, telephone number, credit card number and expiration date, and email address. If you sign up to receive a newsletter, De la Cruz will collect your email address.
De la Cruz allows you to sign in to the Pelushirt Website using a Facebook account. Facebook sign-on features may also enable you to create an account more easily. Typically, the first time you use Facebook, Facebook will inform you of the information that will be shared with other third parties like De la Cruz. De la Cruz may use that information for purposes described in this Privacy Policy. To learn more about what information Facebook collects when you use it to sign into the Website, please refer to Facebook’s privacy policy.
De la Cruz uses analytic and reporting technologies to record non-personal information, such as web beacons, Cookies, Tracking Pixels, and other similar technologies. A Cookie, for example, is a small file placed on the hard drive of your computer. A web beacon, on the other hand, is an often-transparent graphic image, usually no larger than a 1×1 pixel that is placed on a web page or in an e-mail that is used to monitor the behavior of the user visiting the Website or receiving the e-mail. Tracking pixels are tiny, transparent graphics with a unique identifier, similar in function to cookies, and are used to provide analytical information concerning the user experience as well as to support custom marketing activities for users of the Website. All these technologies are not linked to personal information, rather, they may collect information such as the Internet Protocol (“IP”) address (which may be used to determine your geographic location) of your computer/internet service provider, your device ID, your zip code, the date and time you access the Website, the Internet address of a referring website, the operating system you are using, the sections or pages, and the images and content viewed.
Information collected by these technologies may be collected and shared for the purposes described in this Privacy Policy, such as for system administration purposes, analytics, and to improve the Website and our marketing efforts. We may also combine such information with information collected from third parties or other sources for purposes described in this Privacy Policy, such as to build a profile about you. We may also use the data to build a better picture of the type of offers and products that you might be interested in and for “Interest-Based Advertising” (described below). We also may use general location data, preferences, or other information received from the Website’s visit, including through your mobile device such as through the App, to send you tailored marketing messages, including making product recommendations.
- USE AND DISCLOSURE OF THE INFORMATION COLLECTED
Your personal information will be mainly used for processing, producing, and shipping the products that you order, and to provide customer service and support. Moreover, De la Cruz does not share your credit card or other account information with unaffiliated third parties unless you authorize us to do so, or if it is necessary to fulfill our responsibilities. As such, we may need to share certain personal information with third party vendors for reasons such as manufacturing, printing, or logistics. The personal information is not provided to these vendors or other third parties for marketing purposes.
If you require help with the Website, a De la Cruz employee may ask you to confirm some of your private information, such as your name, delivery address, or other relevant identifying information. De la Cruz will never email you directly and ask for these details unless you have requested help or support.
Similarly, if you sign up to receive Pelushirts’ newsletters, De la Cruz will use the email address you provide to do so, and your email may be used by De la Cruz to market other goods and services or those of our affiliates, business partners, and other third parties. You can always unsubscribe to our email marketing via a link in the email. In addition, if you have provided us with a mobile phone number and we have separately obtained your consent to participate in our SMS campaigns on behalf of ourselves or our affiliated entities, we may use such information.
De la Cruz also uses your non-personal information primarily for insight. This helps De la Cruz understand how the Website’s visitors use De la Cruz’s services and provide a better experience. De la Cruz may also disclose the non-personal information, in aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not opt-out of the sharing of this information. However, it cannot be easily used to identify you personally.
De la Cruz reserves the right to disclose the foregoing information to third party governmental agencies or third parties in order to comply with applicable laws, regulations, legal processes or governmental requests (such as to comply with a subpoena or court order), to protect De la Cruz’s rights, or to prevent, protect against, or investigate illegal activities such as credit fraud.
De la Cruz contracts with several partners to help manage, monitor, and optimize its business. De la Cruz also subcontracts with several shipping providers and may also subcontract production, fulfillment, analytics, reporting, and/or other operations. Accordingly, De la Cruz may need to share personal information with these partners so that the partners can provide the services in question. De la Cruz will use commercially reasonable efforts to prevent (but not guarantee) such partners from disclosing your personal information, except for the purpose of providing the services in question.
De la Cruz may also use third party vendors to display relevant ads for Pelushirts or De la Cruz at locations away from the Website on the Internet. These vendors may collect anonymous information about your visits to the Website, and your interaction with our products and services. These vendors may also use information about your visits to this and other websites to target advertisements for goods and services. Some of these vendors use cookies and/or web beacons to collect anonymous information and to display ads based on your previous visits to the Website. You can opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page.
In the event De la Cruz goes through a business transition, it reserves the right to transfer any personal and non-personal information to such successor-in-interest.
- CHILDREN’S PRIVACY
The Website is intended for adults. De la Cruz does not knowingly collect personal information from children under the age of 13. However, if the parent or guardian of a child under 13 believes that the child has provided us with personal information, the parent or guardian of that child should contact us if they want this information deleted from our files. If we otherwise obtain knowledge that we have personally identifiable information about a child under 13 in retrievable form in our files, we will delete that information from our existing files.
- SECURITY
When you enter sensitive information, such as a credit card number on our order forms, we use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it.
- DATA RETENTION
We will retain your information for as long as your account is active (as determined by us) and for a reasonable time thereafter, or such other time as prescribed by law. We also may retain your personal information for a longer period as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all your personal information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information.
- ACCESS TO YOUR PERSONAL INFORMATION
You may request access to your personal information by contacting us. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You may request that we deactivate your account at any time by contacting us.
- OPTING OUT OF COMMUNICATIONS
When you purchase a Pelushirt, subscribe, or register through the Website, De la Cruz may from time to time send you email messages describing new products and offers. If, for any reason, you would no longer like to receive email messages, you can unsubscribe by clicking the Unsubscribe button at the bottom of one of those emails.
Please note that, if you decide not to receive marketing emails from De la Cruz, you may still receive “Transactional” email messages regarding your order (i.e. order confirmation, shipping information, customer service notifications, etc.).
- WAIVER OF LIABILITY
Whenever we obtain your personal information, we use commercially reasonable efforts to protect it from unauthorized access or disclosure. Nevertheless, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Accordingly, De la Cruz assumes no liability for any disclosure of data due to errors in transmission, unauthorized third-party access, other acts of third parties, or acts or omissions beyond our reasonable control.
The content that you store, post, or transmit on or through the Website (if any), may be accessed by other users, including people that you do not know. We are not responsible for the actions of others. Therefore, you should use care in communicating with other users and only disclose your personal information to other users that you know to be trustworthy.
- CONTACT
If you have any other comments or questions about this Privacy Policy or the way we collect and use your information, please contact: __________.
